“You are what you share.” Charles W. Leadbeater author of We Think: The Power Of Mass Creativity
Let’s see how doctors can put the social media principles into practice.
- Protect the privacy and confidentiality of patients.
- Follow your regional legal guidelines and your organization’s policy on social media. Failure to follow regional legal guideline may put your practice and/or registration at risk.
- Respect copyright laws and licensing concerns
- Maintain Integrity and share on truthful Information. It should be accurate and concise, up-to-date, and easy for patients to understand.
- Use the most secure privacy settings available.
- Keep personal and professional profiles separate.
- Maintain your professionalism: Treat your audience fairly and with respect.
- Do post update on a regular basis and be consistent; don’t over do it.
- Do engage your peers and friends.
- Be original and do practice positivity.
- Don’t promote yourself, better showcase your expertise with knowledge sharing and achievements.
- Don’t give medical on social media.
- You must not use publicly accessible social media to discuss individual patients or their care with those patients or anyone else.
- DON’T share too much information (TMI), especially information of a personal nature.
- DON’T forget that people may have a different sense of humor, particularly you as physician.
- Don’t avoid your priority and other tasks. Delegate yous social media task to outside as doing social media may consume your productivity.
- Don’t “Like” or “Comment” without reviewing authenticity of post you are reading.
- Don’t like your own posts.
- Don’t share too much and don’t be spammy.
Do consider the following points:
- Physicians should be aware that any information they post on a social networking site may be disseminated (whether intended or not) to a larger audience, and that what they say may be taken out of context or remain publicly available online in perpetuity.
- Social media sites cannot guarantee confidentiality whatever privacy settings are in place.
- Patients, your employers, or any other organisation that you have a relationship with, may be able to access your personal information.
- Information about your location may be embedded within photographs and other content and available for others to see.
- Once information is published online it can be difficult to remove as other users may distribute it further or comment on it.
- You should also be aware that content uploaded anonymously can, in many cases, be traced back to its point of origin.
Note: Stay informed with regional legal guideline as well as your organisation’s guideline as they may be updated from time to time.