Social Media for Doctors and Hospitals

Social Media for Doctors and Hospitals

Social media is changing the way we communicate and the way we are perceived. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

 

Social media is now part of everyday life, doctors use it as well. Social Media is integral part of our personal and professional lives.

 

What is Social Media?

The definition of “social media” is broad and constantly evolving. The term generally refers to Internet-based tools that allow individuals and communities to gather and communicate; to share information, ideas, personal messages, images, and other content; and, in some cases, to collaborate with other users in real time.

Social networking:

  • Facebook
  • Google Plus
  • Twitter
  • MySpace

Chat:

  • WhatsApp
  • Skype
  • Hangout
  • Messenger

Professional networking  and Online forums:

  • LinkedIn
  • Sermo
  • Doximity
  • doctors.net
  • Medical Directors Forum (www.medicaldirectorsforum.skipta.com)
  • QuantiaMD (www.quantiamd.com)
  • Doctors’ Hangout (www.doctorshangout.com)
  • Doc2Doc (doc2doc.bmj.com)

Media sharing:

  • YouTube
  • Flickr
  • Content production (blogs [Tumblr, Blogger] and microblogs [Twitter])
  • Knowledge/information aggregation (Wikipedia)
  • Virtual reality and gaming environments (Second Life)
  • Your website and blog

Benefits of Social Media:

  • Increase your visibility, reputation, and opportunities.
  • Public Health: Engaging people in public health and policy discussions
  • Patient Care & Patient Education: facilitating patients’ access to information about health and services.
  • Professional Networking: establishing national and international professional networks
  • Professional Education
  • Organizational Promotion

Dangers of Social Media:

  • Legal Issues
  • Breaches of Patient Privacy
  • Damage to Professional Image and Reputation
  • Social Media may become habit
  • If you cannot manage right way then it may degrade your productivity and time management.

Note: You should not initiate social media relationships with patients. However, keep in mind not to share anything that might compromise patients’ privacy or jeopardize your own professionalism as a physician.